• No artificial foaming agents: natural shampoo foams significantly less than conventional shampoo, but still cleans well.
  • No synthetic perfumes: Natural shampoo smells much less strongly than conventional shampoo, but it smells like real essential oils.
  • No film formers: Natural shampoo does not put a synthetic coat on your hair, making it less easy to comb at first - learn more about the transition in the Journal .
  • No emulsifiers: Shake your natural shampoo before each use, because without the additives the ingredients will separate over time.
  • No preservatives: Once our shampoo concentrate is mixed, i.e. diluted with water, it should be used within a few weeks.
  • Don't rush: if you bleach or color your hair, it may take a little longer for your hair to get used to the natural care.
  • Holistic: Natural hair beauty is not only the result of care products, but also of healthy eating and respect for the needs of your body.